Assimakis Tseronis, 16 October 2017, 16h

October 16, 2017

ArgLab Research Colloquium

Av. de Berna 26, I&D Building, First floor, room 0.07

 

Multimodal Argumentation: Building Bridges between Argumentation Theory and Multimodal Analysis

Assimakis Tseronis, University of Amsterdam

 

In the past twenty years argumentation scholars have extended their object of study by embracing the idea that arguments are put forward in discourses composed by more than just the verbal mode (Birdsell & Groarke, 1996; Birdsell & Groarke, 2007; Groarke, Palczewski, & Godden, 2016; Kjeldsen, 2015). Words, written or spoken, are more often than not accompanied by visuals, sound or gestures to create static or dynamic multimodal texts that are used in order to make claims and advance reasons in a variety of genres and media (Tseronis & Forceville, 2017). Linguists and discourse analysts, from their side, have been systematically studying the ways in which various modes combine to create meaning within the growing field of research known as multimodal analysis (Kress & van Leeuwen, 1996; Bateman, 2014; Jewitt, 2014; Norris & Maier, 2016). Nevertheless, no special attention has been paid within this field to those communicative situations where the support of a standpoint with arguments and the acceptability of the argumentation are at stake. In order to be able to analyse the various aspects of multimodal documents on their merits and to account for their argumentative relevance it is necessary to build bridges between argumentation theory and multimodal analysis. In this presentation, I give a brief overview of the issues that have been addressed by scholars studying multimodal argumentation, and discuss how certain criticisms can be tackled. I propose incorporating insights from multimodal analysis and pragmatics into a model of argumentation in order to systematically analyse instances of multimodal argumentation. To illustrate the various points, I present examples from advertisements, subvertisements, and front covers of magazines, among others.

Back to previous page


Events

All Events

EPLAB Masterclass Series

Santoni de Sio

May 04, 2018

Discussing Davidson Colloquium

Discussing Davidson Colloquium, 26 JAN 2017, 10:30 - 18:00

January 26, 2018

Ciclo temático "Leituras críticas sobre a experiência da cidade"

Susana Viegas, "Looking is walking": Percursos imaginários, montagem e espaço

January 25, 2018

Ciclo temático "Leituras críticas sobre a experiência da cidade"

Susana Viegas, "Looking is walking": Percursos imaginários, montagem e espaço

January 25, 2018

Ciclo temático "Leituras críticas sobre a experiência da cidade"

Susana Viegas, "Looking is walking": Percursos imaginários, montagem e espaço

January 25, 2018

Cinema 10: Call for Papers

"PAINTING, MOVING IMAGES AND PHILOSOPHY" / Edited by Susana Viegas…

December 14, 2017

Cinema 10: Call for Papers

"PAINTING, MOVING IMAGES AND PHILOSOPHY" / Edited by Susana Viegas…

December 14, 2017

Cinema 10: Call for Papers

"PAINTING, MOVING IMAGES AND PHILOSOPHY" / Edited by Susana Viegas…

December 14, 2017

Ethics and Political Theory Reading Group

"The Force of Law", F. Schauer

December 13, 2017

Andri Christodoulou, 11 Dec 2017, 16h30

ArgLab Research Colloquium | "Using argumentation as a tool for…

December 11, 2017

Dina Mendonça, Fr 27 Nov 17 Sala 606 TB, 16h

Dina Mendonça on the Role of Reflexivity and Meta-Emotions in…

November 24, 2017

I Biennale Nietzscheana - "Nietzsche e as artes / Nietzsche and the Arts"

First meeting of the Research Group "HyperNietzsche" - Public Conference

November 15, 2017

Institutions

FCT
FCSH